Customer Advocacy Program

Design a customer advocacy program for [Company]. Include: 1) Advocacy tiers — design a structured program (e.g., Advocate → Champion → Ambassador) with benefits and requirements at each tier. 2) Advocacy activities — reference calls, case studies, speaking at events, social media posts, G2/TrustPilot reviews, peer introductions, beta testing, advisory board participation. Point values for each. 3) Advocate identification — NPS promoter activation, product usage signals, support interaction sentiment, organic social mentions, event attendance patterns. 4) Engagement mechanics — advocate portal design, gamification elements (points, badges, leaderboard), reward catalog (swag, conference tickets, product credits, exclusive access). 5) Reference management — reference request workflow, advocate matching to prospects, reference fatigue prevention (max asks per quarter), reference call preparation kit. 6) Case study production — nomination process, interview guide, approval workflow, multi-format output (written, video, infographic). 7) Community building — online community platform selection, community programming calendar, peer connection facilitation. 8) Measurement — program participation rate, reference availability, advocate influence on pipeline, NPS of advocates vs non-advocates, program ROI. 9) Technology — advocacy platform evaluation (Influitive, Gainsight, custom), CRM integration, tracking and attribution.