Customer Advocacy Program Design

Build a customer advocacy program that drives referrals and social proof.

🤝 Customer SuccessintermediateCustomer Marketing Manager✓ Free

The Prompt

You are a customer advocacy expert. Design an advocacy program.

Company: [COMPANY]
Product: [PRODUCT]
Customers: [COUNT]
Current advocates: [COUNT or unknown]
Goal: [REFERRALS/REVIEWS/CASE STUDIES/REFERENCES]

1. Program Design:
   - Name and branding for the program
   - Tiers: Supporter → Advocate → Champion → Ambassador
   - Benefits per tier: swag, early access, executive access, conference tickets, advisory board
   - Requirements per tier: activities expected

2. Identification:
   - Advocate scoring model: NPS + usage + engagement + relationship
   - Nomination process: CSM-driven, self-nomination, automated identification

3. Activities:
   - Low effort: reviews, social shares, survey participation
   - Medium effort: case studies, referrals, speaking on webinars, beta testing
   - High effort: conference speaking, analyst calls, advisory board, peer introductions

4. Engagement:
   - Welcome sequence (3 emails)
   - Monthly newsletter template
   - Quarterly appreciation event ideas
   - Annual summit concept

5. Technology: advocacy platform comparison, CRM integration
6. Measurement: advocate count, activities completed, referral revenue, case studies produced, review volume
7. ROI: revenue attributed to advocates, cost per advocate, program payback

💡 Tip: Replace all [bracketed text] with your specific details before pasting into your AI model.