Customer Win-Back Campaign

Create a comprehensive customer win-back campaign for [Company/Product]. Include: 1) Churn segmentation — categorize churned customers by reason (price, product gaps, poor experience, competitor switch, business closure, no engagement), recoverability score for each. 2) Timing strategy — optimal outreach timing post-churn (7 days, 30 days, 90 days, product milestone triggers), different approaches for each timing window. 3) Email sequence — 4-6 email win-back sequence: 'We miss you' personal note, product update highlighting requested features, special offer, case study from similar company, final outreach with survey. 4) Multi-channel approach — email + retargeting ads + direct mail for high-value accounts, LinkedIn outreach for B2B, in-community engagement. 5) Offer strategy — discount tiers by customer value (10% standard, 25% high-value, custom enterprise), free month trial, feature upgrade, white-glove re-onboarding. 6) Personalization — segment-specific messaging (price-churned get value focus, competitor-churned get differentiation, product-churned get update highlights). 7) Re-onboarding — dedicated re-activation flow different from new customer onboarding, acknowledge past experience, fast-track to value. 8) Measurement — response rate by segment, recovery rate, recovered revenue, second-churn rate (re-churning within 6 months), campaign ROI.