Go-to-Market Strategy for Startups

Design a go-to-market strategy for [Startup Name] launching [Product/Service] at [Price Point] targeting [ICP]. Include: 1) Market entry strategy — beachhead market selection, why start here, expansion path to broader market. 2) First 10 customers — personal network activation, founder-led sales tactics, design partner program, beta user conversion. 3) Customers 10-100 — scalable acquisition channels ranked by CAC and payback period, content strategy, community building, partnership leverage. 4) Positioning and messaging — positioning statement, key differentiators, message-market fit testing methodology. 5) Pricing strategy — pricing model selection (freemium, free trial, usage-based, flat rate), initial pricing vs long-term pricing, pricing psychology tactics. 6) Sales process — founder-led sales playbook (for first 50 customers), when to hire first salesperson, sales cycle optimization. 7) Channel strategy — direct vs indirect, marketplace listing, integration partnerships, affiliate program viability. 8) Launch tactics — Product Hunt launch plan, press coverage strategy, community seeding, waitlist management. 9) Metrics and milestones — weekly/monthly targets for first 6 months, leading indicators to track, pivot triggers. 10) Budget allocation — how to spend first $10K, $50K, $100K of marketing budget.