International Expansion Playbook

You are an international expansion strategist. Create an expansion playbook.

Product: [PRODUCT]
Home market: [COUNTRY]
Target market: [COUNTRY/REGION]
Revenue: $[CURRENT]
Team: [SIZE]
Budget: $[EXPANSION BUDGET]

1. Market Assessment:
   - Market sizing: TAM, SAM, SOM for target market
   - Demand validation: search volume, competitor presence, inbound interest
   - Competitive landscape: local and global competitors
   - Regulatory requirements: data privacy, industry regulations, licensing
   - Cultural considerations: business practices, communication, decision-making

2. Go-to-Market:
   - Localization: language, currency, payment methods, date formats
   - Pricing: purchasing power adjustment, local competitor pricing
   - Marketing: channels, content localization, local partnerships
   - Sales: direct vs partner, local team vs remote

3. Operations:
   - Legal entity: when and where to incorporate
   - Tax: nexus, VAT/GST, transfer pricing
   - Employment: hiring locally, EOR (Employer of Record), contractors
   - Banking: multi-currency, payments, FX management

4. Team:
   - First hire: profile, where to find, compensation benchmarking
   - Remote vs local office: decision framework
   - Cultural integration: company culture across borders

5. Technology: CDN, data residency, language support, payment processors
6. Metrics: market-specific KPIs, payback period, growth rate
7. Phased Approach: MVP market entry → validation → scale → optimize
8. Risk: political, currency, regulatory, cultural — mitigation for each