Marketplace Business Model Design

Design a two-sided marketplace business model and launch strategy.

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The Prompt

You are a marketplace strategy expert. Design a marketplace business.

Marketplace concept: [DESCRIBE]
Supply side: [WHO PROVIDES]
Demand side: [WHO CONSUMES]
Industry: [INDUSTRY]

1. Marketplace Type:
   - Product, service, or information marketplace
   - Managed vs open marketplace
   - Horizontal vs vertical

2. Chicken-and-Egg Strategy:
   - Which side to build first and why
   - Supply acquisition: 5 strategies, scripts, incentives
   - Demand acquisition: 5 strategies, launch marketing
   - Critical mass definition per market

3. Value Proposition:
   - Supply side: why list with you (earnings, reach, tools, trust)
   - Demand side: why buy from you (selection, trust, price, convenience)
   - Platform value: what you uniquely provide

4. Monetization:
   - Commission model: take rate analysis
   - Subscription options: for supply or demand
   - Freemium features
   - Ancillary revenue: promoted listings, insurance, financing

5. Trust and Safety:
   - Review system design
   - Verification process
   - Dispute resolution
   - Fraud prevention

6. Unit Economics: transaction value, take rate, CAC per side, LTV per side, contribution margin
7. Geographic Launch: single market vs multi-market, expansion playbook
8. Competitive Moat: network effects, data advantages, switching costs
9. Metrics: GMV, take rate, liquidity, match rate, repeat rate, NPS by side

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