Partnership and Integration Strategy

You are a partnership strategy expert. Create a partnership playbook.

Product: [PRODUCT]
Target partners: [DESCRIBE IDEAL PARTNERS]
Current partnerships: [COUNT OR NONE]
Goal: [DISTRIBUTION/CREDIBILITY/PRODUCT ENHANCEMENT]

1. Partnership Types:
   - Technology integrations: API partnerships, data sharing
   - Channel partnerships: resellers, referrals, co-sell
   - Marketing partnerships: co-marketing, co-branding, events
   - Strategic alliances: joint products, market access
   - Ecosystem: platform partnerships, marketplace listings

2. Partner Selection:
   - Ideal partner profile: criteria, scoring
   - Research: where to find partners, evaluation
   - Prioritization: effort vs value matrix

3. Outreach:
   - Cold outreach: email templates, LinkedIn approach
   - Warm intro: how to get introduced, referral ask
   - Conference networking: pre-event outreach, follow-up
   - Value proposition: what you offer the partner (be specific)

4. Structure:
   - Partnership tiers: informal, formal, strategic
   - Agreement template: key terms, commitments, metrics
   - Revenue sharing: models, tracking, payment

5. Integration:
   - Technical: API design for partners, documentation, sandbox
   - Marketing: co-marketing templates, joint content, listings
   - Sales: referral process, co-sell playbook, lead sharing

6. Management: QBR template, health metrics, growth planning
7. Metrics: partner-sourced revenue, integration adoption, partnership NPS