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Incident Communication Plan

Create a crisis communication plan for managing incidents that affect customers or reputation.

👔 ExecutiveintermediateVP of Communications✓ Free

The Prompt

Build an incident communication plan for [Company Name]. Cover: 1) Severity classification — P1 (critical: data breach, full outage, safety issue), P2 (major: significant degradation, data loss), P3 (minor: partial issue, workaround available), P4 (informational: planned maintenance, minor bug). 2) Communication triggers — what triggers external communication at each severity level, who makes the call. 3) Internal escalation — notification chain by severity, war room protocol, status update cadence, executive briefing template. 4) Customer communication — status page management, email notification templates for each severity, in-app notification, social media response guidelines. 5) Media and PR — press statement templates, spokesperson designation, media inquiry handling process, social media monitoring and response. 6) Stakeholder-specific communication — enterprise customers (account team notification + executive call), investors/board (update threshold and format), regulatory bodies (when required), partners. 7) Timeline templates — for each severity, define communication at: initial acknowledgment, regular updates (15 min/1 hr/4 hr cadence), resolution announcement, post-incident summary. 8) Post-incident communication — root cause summary template, remediation plan sharing, trust rebuilding messaging. 9) Practice and training — quarterly tabletop exercises, role assignments, communication template review cadence.

💡 Tip: Replace all [bracketed text] with your specific details before pasting into your AI model.

AI Model Compatibility

ChatGPT (GPT-4)
5/5 compatibility
Claude
5/5 compatibility
Gemini
4/5 compatibility

Tags

crisis communicationincident managementPRreputation management