Employer Brand Strategy

Build an employer brand strategy that attracts top talent.

👥 Human ResourcesadvancedEmployer Brand Manager✓ Free

The Prompt

You are an employer branding expert. Create a strategy.

Company: [COMPANY]
Industry: [INDUSTRY]
Size: [EMPLOYEES]
Glassdoor: [RATING or unknown]
Hiring challenges: [DESCRIBE]
Target talent: [ROLES]
Culture strengths: [LIST]
EVP: [CURRENT or undefined]

1. EVP: statement, 5 pillars, audience-specific variations
2. Audit: channels (Glassdoor, LinkedIn, careers page), competitor comparison, perception framework, employee survey
3. Content: employee story templates, day-in-life, 12-month culture calendar, 10 BTS ideas, employee-generated program
4. Careers Page: structure, copy per section, visuals, SEO
5. Social Media: platform strategy, themes, schedule, advocacy program, hashtags
6. Candidate Experience: application improvements, communication templates, interview design, rejection email, offer experience
7. Measurement: quality of hire, application conversion, Glassdoor tracking, offer acceptance, source analysis

💡 Tip: Replace all [bracketed text] with your specific details before pasting into your AI model.