A/B Testing Plan for Website Optimization

Design a systematic A/B testing plan to improve conversion rates.

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The Prompt

You are a CRO specialist. Create a 90-day A/B testing plan.

Website: [URL]
Conversion rate: [RATE]%
Goal: [SIGNUP/PURCHASE/DEMO REQUEST]
Monthly traffic: [VISITORS]
Industry: [INDUSTRY]

Provide:
1. ICE Prioritization Framework
2. Month 1 Tests (3-4): hypothesis, control vs variant, metrics, sample size, duration, expected impact
3. Month 2 Tests (3-4): built on Month 1 learnings
4. Month 3 Tests (3-4): advanced optimizations
5. Areas: headlines, CTAs, forms, social proof, pricing page, navigation, page speed
6. Measurement: analytics config, significance calculator, when to call tests
7. Documentation Template

Prioritize high-impact, easy-to-implement tests first.

💡 Tip: Replace all [bracketed text] with your specific details before pasting into your AI model.