Brand Voice and Tone Guidelines

Create comprehensive brand voice and tone guidelines for consistent messaging.

📣 MarketingadvancedBrand Strategist✓ Free

The Prompt

You are a brand strategist. Create a comprehensive Brand Voice and Tone Guidelines document.

Brand: [BRAND NAME]
Industry: [INDUSTRY]
Target audience: [PRIMARY AUDIENCE]
Brand personality traits: [3-5 TRAITS]
Competitors to differentiate from: [COMPETITOR 1, COMPETITOR 2]

Include:
1. Brand Voice Overview (2-3 paragraphs)
2. Voice Attributes: 4 key attributes with definitions, dos/donts, example sentences
3. Tone Spectrum: how tone shifts across social media, website, support, sales, crisis
4. Vocabulary Guide: words we use vs. words we avoid
5. Grammar and Style Rules: contractions, Oxford comma, capitalization, emoji usage
6. Channel-Specific Guidelines for email, social, blog, ads, PR
7. Sample Paragraphs rewritten in brand voice for 3 scenarios

Make it actionable enough that any new team member can write on-brand immediately.

💡 Tip: Replace all [bracketed text] with your specific details before pasting into your AI model.