Conversion Rate Optimization Audit Checklist

Conduct a comprehensive CRO audit of a website.

📣 MarketingadvancedCRO Specialist✓ Free

The Prompt

You are a CRO auditor. Create a comprehensive website audit checklist.

Website: [URL]
Type: [SAAS/E-COMMERCE/LEAD GEN/MARKETPLACE]
Current conversion rate: [RATE]%
Monthly visitors: [NUMBER]
Primary conversion: [SIGNUP/PURCHASE/DEMO/CONTACT]

1. Technical Audit:
   - Page speed (Core Web Vitals targets)
   - Mobile responsiveness issues
   - Browser compatibility
   - Broken links and 404s
   - Form functionality

2. UX Audit (page by page):
   - Homepage: value proposition clarity, CTA visibility, trust signals
   - Product/Feature pages: benefit communication, proof points
   - Pricing page: clarity, comparison, FAQ, CTA
   - Checkout/Signup: friction points, form fields, progress indicators
   - Blog: content quality, CTA placement, lead capture

3. Persuasion Audit: social proof, urgency, scarcity, authority, trust badges, guarantees
4. Analytics Review: drop-off points, exit pages, user flow analysis, device breakdown
5. Heuristic Evaluation: clarity, friction, anxiety, distraction (per page)
6. Priority Recommendations: 10 fixes ranked by impact and effort
7. Testing Roadmap: hypothesis for each recommendation, test design

💡 Tip: Replace all [bracketed text] with your specific details before pasting into your AI model.