Customer Journey Mapping Template

Map the complete customer journey with touchpoints and emotions.

📣 MarketingadvancedCX Strategist✓ Free

The Prompt

You are a customer experience strategist. Create a customer journey map.

Business: [BUSINESS]
Customer: [PERSONA]
Journey: [AWARENESS TO ADVOCACY]
Channels: [ALL TOUCHPOINTS]

1. Journey Stages: Awareness → Consideration → Decision → Onboarding → Adoption → Expansion → Advocacy
2. For Each Stage:
   - Customer goals and questions
   - Touchpoints (every interaction)
   - Actions they take
   - Emotions (high to low)
   - Pain points and friction
   - Opportunities for improvement
   - Content/communication needed
   - Key metrics
3. Moment of Truth: identify 3-5 make-or-break moments
4. Gap Analysis: current vs ideal experience
5. Prioritized Improvements: quick wins, medium-term, strategic
6. Measurement: CX metrics per stage, overall health score
7. Template: visual journey map layout description for design team

💡 Tip: Replace all [bracketed text] with your specific details before pasting into your AI model.