Employer Brand Content Strategy

Develop an employer brand content strategy for [Company Name] to attract top talent in [Industry]. Include: 1) Employer value proposition (EVP) — define 4-5 pillars based on culture, growth, impact, compensation, and flexibility. 2) Content pillars mapping — for each EVP pillar, specify content themes, formats, and publishing cadence. 3) Employee storytelling program — how to source, produce, and distribute authentic employee stories. 4) Platform strategy — LinkedIn company page optimization, Glassdoor management, career blog, Instagram/TikTok behind-the-scenes. 5) Content calendar — 3-month editorial calendar with specific topics, formats, and owners. 6) Candidate journey content — awareness stage, consideration stage, application stage, onboarding stage content. 7) Metrics — application rate from content, career page engagement, Glassdoor score improvement, offer acceptance rate correlation. 8) Crisis management — responding to negative reviews and employer brand threats.