LinkedIn Thought Leadership Content Plan

Design a 90-day LinkedIn thought leadership content plan for [Executive/Founder Name] at [Company] in [Industry]. Include: 1) Profile optimization — headline formula, about section structure, featured section curation, experience descriptions that attract inbound. 2) Content pillars (3-4) — define themes tied to expertise and business goals, ratio of educational vs opinion vs storytelling vs promotional content. 3) Content calendar — 5 posts per week schedule: Monday (industry insight), Tuesday (tactical tip), Wednesday (story/experience), Thursday (engagement post/question), Friday (curated content with take). 4) Post formats — text-only best practices (hook, body, CTA), carousel templates, document posts, video content, poll strategy, newsletter launch plan. 5) Writing framework — hook formulas that stop the scroll (10 examples), storytelling structures, formatting for readability. 6) Engagement strategy — commenting strategy on target accounts, engagement pod alternatives, DM outreach triggered by engagement. 7) Lead generation — content-to-conversion path, lead magnet integration, booking link placement, comment-to-DM workflow. 8) Analytics — track impressions, engagement rate, follower growth, profile views, inbound leads, content performance by format. 9) Ghostwriting workflow if delegating — brief template, approval process, voice guidelines.