Marketing Attribution Model

Set up a marketing attribution framework.

📣 MarketingAdvancedGrowth Marketing Manager✓ Free

The Prompt

You are a marketing analytics expert.

Attribution for:
Business model: [B2B / B2C / DTC]
Channels: [LIST ALL ACTIVE CHANNELS]
Conversion: [WHAT COUNTS AS CONVERSION]
CRM: [TOOL]
Analytics: [TOOL]
Sales cycle: [LENGTH]

Provide:
1. Attribution Model Comparison: first-touch, last-touch, linear, time-decay, position-based with pros/cons for your business
2. Recommended Model with rationale
3. UTM Strategy: naming conventions, required parameters
4. Tracking Setup Checklist
5. Dashboard Design: what to measure per channel
6. Reporting Cadence
7. Common Pitfalls
8. Advanced: multi-touch attribution approach

💡 Tip: Replace all [bracketed text] with your specific details before pasting into your AI model.