Marketing Crisis Management Playbook

Handle marketing crises and brand reputation threats.

📣 MarketingadvancedCommunications Director✓ Free

The Prompt

You are a crisis communications expert. Create a marketing crisis playbook.

Brand: [BRAND]
Industry: [INDUSTRY]
Social following: [SIZE]
Past crises: [DESCRIBE OR NONE]

1. Crisis Types: negative viral post, product issue, employee controversy, data breach, offensive content, competitor attack
2. Severity Assessment: Level 1 (monitor), Level 2 (respond), Level 3 (war room)
3. Response Protocol: detection → assessment → team activation → response → monitoring → resolution
4. Response Templates: social media response, official statement, CEO message, customer email, press statement
5. Social Media Triage: when to respond, when to delete, when to stay silent
6. Stakeholder Communication: internal team, customers, media, partners
7. Recovery: reputation rebuild plan, trust restoration campaign, post-crisis analysis
8. Prevention: social media policy, approval workflows, monitoring setup

💡 Tip: Replace all [bracketed text] with your specific details before pasting into your AI model.