Marketing Experimentation Framework

Create a marketing experimentation framework for [Company Name]. Include: 1) Experiment backlog system — how to capture, score (ICE or RICE), and prioritize test ideas from the entire marketing team. 2) Experiment design template — hypothesis format, success metrics, minimum sample size calculator, test duration guidelines. 3) Testing taxonomy — categorize by type (A/B test, multivariate, holdout, geo-test, incrementality), by channel, by funnel stage. 4) Statistical rigor guidelines — confidence levels, minimum detectable effect, sequential testing rules, when to call a test. 5) Documentation standard — pre-registration template, results write-up format, learnings database structure. 6) Organizational process — weekly experiment review meeting agenda, monthly learning roundup, quarterly strategy implications. 7) Common pitfalls — peeking problem, multiple comparison correction, selection bias in non-randomized tests. 8) Tool recommendations for each testing type. Provide 10 high-impact experiment ideas to start the backlog.