Podcast Launch Marketing Strategy

Design a comprehensive podcast launch marketing strategy for [Company Name] in the [Industry] space. Include: 1) Podcast concept and positioning — name options, tagline, target listener persona, unique angle vs competitors. 2) Pre-launch phase (8 weeks) — teaser content calendar, landing page copy, email announcement sequence, social media countdown campaign. 3) Launch week tactics — cross-promotion partnerships, PR outreach to podcast directories, paid promotion budget allocation. 4) Guest acquisition strategy — ideal guest profiles, outreach email templates, booking workflow. 5) Episode promotion playbook — audiogram templates, quote cards, blog post repurposing, newsletter integration. 6) Growth metrics — downloads per episode targets, subscriber growth rate, listener retention benchmarks. 7) Monetization roadmap — sponsor pitch deck outline, premium content tiers, affiliate integration points. Include specific KPIs for months 1, 3, 6, and 12.