Referral Program Design

Design a viral referral program with incentive structure and mechanics.

📣 MarketingadvancedGrowth Marketing Manager✓ Free

The Prompt

You are a growth marketing strategist. Design a complete referral program.

Business: [BUSINESS NAME]
Product type: [SaaS/E-COMMERCE/SERVICE/APP]
Average customer value: $[ACV]
Customer base: [SIZE]
Referral budget: $[BUDGET/MONTH]

Provide:
1. Structure: reward type, amount, mechanics, tracking
2. Incentive Tiers: 1st referral, 3 referrals, 10 referrals (ambassador), monthly top referrer
3. UX Flow: 5 prompt touchpoints, page copy, sharing mechanics, referred friend experience
4. Templates: invitation email, confirmation, reward notification, milestone, leaderboard
5. Viral Math: target coefficient, expected rate, 6-month growth projection
6. Anti-Fraud Measures
7. Launch Plan: soft launch to full launch to optimization
8. Metrics: participation, shares/user, conversion, ROI

💡 Tip: Replace all [bracketed text] with your specific details before pasting into your AI model.