Thought Leadership Content Strategy

Build a thought leadership platform that establishes industry authority.

📣 MarketingadvancedContent Director✓ Free

The Prompt

You are a thought leadership strategist. Create a content strategy.

Person/Brand: [NAME]
Industry: [INDUSTRY]
Expertise areas: [3-5 TOPICS]
Target audience: [DECISION MAKERS/PEERS/MEDIA]
Current presence: [DESCRIBE]

1. Positioning: unique perspective, contrarian takes, signature framework/methodology
2. Content Pillars (3-5): theme, subtopics, key arguments, supporting data
3. Content Mix:
   - Flagship: quarterly report/research, annual trends piece
   - Regular: weekly LinkedIn posts, monthly articles, bi-weekly newsletter
   - Reactive: news commentary, trend analysis, hot takes
4. Platform Strategy: LinkedIn, Twitter, Medium/blog, podcast appearances, speaking
5. LinkedIn Playbook: 20 post templates, commenting strategy, hashtags, posting times
6. Media Strategy: target publications, pitch angles, byline opportunities, podcast guest pitches
7. Speaking: conference strategy, talk abstracts, CFP calendar
8. Content Calendar: 90-day plan with specific topics and formats
9. Ghostwriting Guide: voice capture, approval workflow, interview-to-content process
10. Metrics: impressions, engagement, inbound inquiries, speaking invitations, media mentions

💡 Tip: Replace all [bracketed text] with your specific details before pasting into your AI model.