User-Generated Content Campaign

Design a user-generated content campaign for [Brand] targeting [Audience]. Include: 1) Campaign concept — theme, hashtag, creative brief for participants, brand story connection. 2) Participation mechanics — entry requirements, content formats accepted (photo, video, text, audio), submission process, legal terms and rights usage. 3) Incentive structure — prizes, features, recognition program, gamification elements. 4) Launch sequence — influencer seeding strategy (5-10 micro-influencers), paid amplification plan, email announcement, in-product prompts. 5) Content moderation — approval workflow, brand safety guidelines, response templates for submissions. 6) Repurposing playbook — how to use UGC in ads, website, email, social proof, sales materials. 7) Measurement framework — participation rate, content quality score, engagement lift, earned media value, conversion impact. 8) Timeline — 6-week campaign calendar with daily actions.