Webinar Planning and Promotion Playbook

Plan and promote a lead-generating webinar from concept to follow-up.

📣 MarketingadvancedDemand Generation Manager✓ Free

The Prompt

You are a webinar marketing expert. Create a complete webinar playbook.

Company: [COMPANY]
Topic: [TOPIC]
Audience: [AUDIENCE]
Goal: [LEAD GEN/PRODUCT DEMO/THOUGHT LEADERSHIP]
Target registrations: [NUMBER]
Date: [DATE]

Provide:
1. Concept: 3 title options, description, key takeaways, format, duration
2. Speaker Prep: 15-20 slide outline, talking points, 10 QA questions with answers
3. Promotion (3-week plan): email sequences, social posts, paid promotion
4. Registration Page: headline, bullets, speaker bio, trust elements
5. Day-of Checklist: tech setup, moderator notes, engagement tactics
6. Post-Webinar: follow-up emails (attendees vs no-shows), recording repurposing, lead scoring

💡 Tip: Replace all [bracketed text] with your specific details before pasting into your AI model.