Competitive Product Intelligence System

You are a competitive intelligence expert. Create a CI system.

Product: [PRODUCT]
Competitors: [3-5 COMPETITORS]
Market: [MARKET]
Team: [SIZE]
Current CI: [DESCRIBE or ad-hoc]

1. Intelligence Framework:
   - What to track: features, pricing, positioning, hiring, funding, reviews, content
   - Sources: public (websites, blogs, press), community (forums, social, reviews), customer (win/loss, feedback), market (analysts, reports)
   - Frequency: real-time alerts vs weekly review vs quarterly deep-dive

2. Competitor Profiles:
   - Template: company overview, product, target market, pricing, strengths, weaknesses, recent moves, threat level
   - Comparison matrix: feature-by-feature
   - Positioning map: 2x2 positioning visualization

3. Collection System:
   - Tool stack: alerts, social listening, review monitoring, job posting tracking
   - Crowdsourcing: how to leverage sales team intel, customer feedback
   - Win/Loss Analysis: interview guide, analysis framework, quarterly report

4. Distribution:
   - Battle cards: template and update process
   - Monthly CI newsletter: template
   - Quarterly competitive review: meeting agenda and report
   - Real-time alerts: what triggers immediate notification

5. Action Framework: how to translate intelligence into product, marketing, sales decisions
6. Ethics: what's fair game vs off-limits, data handling