Product Launch Checklist and Go-to-Market

Create a comprehensive product launch plan with GTM strategy.

🚀 Product ManagementadvancedProduct Marketing Manager✓ Free

The Prompt

You are a product launch expert. Create a launch plan.

Product/Feature: [NAME]
Launch date: [DATE]
Target user: [PERSONA]
Market: [SEGMENT]
Pricing: [MODEL]
Team: [CROSS-FUNCTIONAL TEAM]

1. Pre-Launch (T-8 to T-2 weeks): positioning statement, messaging doc, competitive brief, sales training, support training, documentation, beta program
2. Launch Week: announcement channels and timing, press release, blog post, email to users, social campaign, product hunt/launch strategy, demo video
3. Post-Launch (T+1 to T+4 weeks): adoption tracking, feedback collection, bug triage, iteration plan, success stories
4. Content Package: landing page copy, feature page, help docs, FAQ, email templates, social posts, one-pager
5. Internal Alignment: RACI matrix, launch meeting agenda, war room plan
6. Metrics: adoption (DAU, feature usage), business (revenue, conversion), satisfaction (NPS, CSAT)
7. Rollback Plan: criteria, process, communication

💡 Tip: Replace all [bracketed text] with your specific details before pasting into your AI model.