Product-Led Growth Strategy

Create a product-led growth (PLG) strategy for [Product Name] in [Market]. Include: 1) PLG readiness assessment — evaluate your product's suitability for PLG (self-serve capability, time-to-value, network effects, virality potential). 2) Free tier / freemium design — what to include free vs paid, usage limits, feature gates, conversion triggers. 3) Signup-to-activation funnel — define activation event, design onboarding flow to reach activation in <5 minutes, identify and remove friction points. 4) Growth loops — identify primary growth loop (viral, content, paid), design secondary loops, map how each user creates value for the next user. 5) Product-qualified leads (PQL) — define PQL criteria based on usage patterns, build scoring model, design sales-assist touchpoints for PQLs. 6) Self-serve monetization — in-product upgrade prompts, usage limit nudges, feature discovery for paid features, pricing page optimization. 7) Expansion revenue — identify natural expansion triggers (seats, usage, features), design in-product expansion flows. 8) Instrumentation plan — events to track, PLG metrics dashboard (sign-up rate, activation rate, PQL conversion, expansion rate, viral coefficient). 9) Organization design — cross-functional growth team structure, experimentation cadence.