Competitive Battle Card Template

Create a sales battle card for competing against a specific competitor.

🎯 SalesintermediateProduct Marketing Manager✓ Free

The Prompt

You are a competitive intelligence analyst. Create a battle card.

Your product: [YOUR PRODUCT]
Competitor: [COMPETITOR]
Competitor product: [THEIR PRODUCT]
Industry: [INDUSTRY]

1. Snapshot: company overview, product, target market, pricing, recent news
2. Feature Comparison: 10-15 features rated for Us vs Them
3. Our Strengths: 5 differentiators with proof points and customer quotes
4. Their Strengths: 3 areas they excel, how to neutralize each
5. Landmine Questions: 5 questions that expose their weaknesses
6. Objection Counters: 5 competitor claims debunked
7. Trap-Setting: RFP questions and evaluation criteria favoring us
8. Win/Loss Insights: top 3 reasons we win, top 3 we lose, best deal profiles
9. Talk Track: 60-second positioning statement

Keep to 2 pages, scannable in 5 minutes.

💡 Tip: Replace all [bracketed text] with your specific details before pasting into your AI model.