Customer Expansion Revenue Analysis

You are a RevOps analyst. Create an expansion analysis framework.

Current NRR: [%]
Customer base: [COUNT]
Products: [PRODUCT SUITE]
Avg ACV: $[AMOUNT]
Expansion sources: [UPSELL/CROSS-SELL/SEATS/USAGE]

1. Expansion Data Analysis:
   - Revenue breakdown: new, expansion, contraction, churn by quarter
   - Expansion by type: upsell, cross-sell, seat expansion, usage growth
   - Expansion by segment: SMB, mid-market, enterprise
   - Time to first expansion: cohort analysis
   - Expansion triggers: what events precede expansion
2. Opportunity Scoring:
   - Expansion propensity model: features, usage, engagement, fit
   - Account scoring: current spend vs potential, whitespace analysis
   - Timing signals: renewal approaching, usage thresholds, new stakeholder
3. Process Optimization:
   - Expansion pipeline: stage definitions, conversion benchmarks
   - Handoff: CS → Sales or CS-owned expansion, rules of engagement
   - Pricing: expansion-friendly packaging, volume incentives
4. Playbooks: automated alerts, outreach templates, QBR integration
5. Forecasting: expansion pipeline forecasting methodology
6. Dashboards: expansion KPIs, team performance, account-level opportunity