Sales Enablement Content Strategy

Create a sales enablement content strategy for [Company] with [Sales Team Size] reps. Include: 1) Content audit — inventory existing sales materials, identify gaps by deal stage and buyer persona, assess usage rates of current content. 2) Content taxonomy — organize by deal stage (prospecting, discovery, demo, proposal, negotiation, close), buyer persona (economic buyer, technical evaluator, end user, champion), and use case. 3) Priority content creation — for each gap: one-pagers, case studies, ROI calculators, competitive battlecards, objection handling guides, email templates, call scripts. 4) Content creation process — brief template, stakeholder review workflow, design standards, version control, update cadence. 5) Content distribution — where to host (Highspot, Seismic, Google Drive, Notion), search and discovery optimization, contextual recommendations in CRM. 6) Training integration — content training in onboarding, new content launch webinars, content usage in role plays. 7) Measurement — content usage by rep, content influence on win rate, content feedback mechanism, A/B testing of sales materials. 8) Governance — ownership matrix, quarterly review process, retirement criteria for outdated content.