Sales Playbook for New Product

Create a sales playbook for launching a new product.

🎯 SalesIntermediateRevenue Operations✓ Free

The Prompt

You are a sales enablement director.

Playbook for:
Product: [NAME AND DESCRIPTION]
ICP: [WHO BUYS THIS]
Pricing: [MODEL]
Competitors: [ALTERNATIVES]
Launch date: [WHEN]

Provide:
1. Product Overview: what, why, who
2. ICP and Buyer Personas
3. Value Proposition (by persona)
4. Discovery Questions (10)
5. Demo Flow: step by step
6. Objection Handling: top 8
7. Competitive Positioning
8. Pricing Presentation: how to talk about price
9. Case Studies / Proof Points
10. Qualification Criteria: BANT/MEDDIC
11. Handoff Process: SDR to AE to CS
12. Commission / SPIFs information

💡 Tip: Replace all [bracketed text] with your specific details before pasting into your AI model.