Sales Training Curriculum Design

You are a sales training expert. Design a curriculum.

Company: [COMPANY]
Product: [PRODUCT]
Methodology: [MEDDPICC/SPIN/CHALLENGER/SANDLER/CUSTOM]
Team: [SIZE AND LEVELS]
Current training: [DESCRIBE]

1. Foundations (All Reps, Week 1-2):
   - Company and product knowledge: modules, assessments
   - Buyer personas and ICP deep dive
   - Sales methodology overview and application
   - CRM and tool proficiency
2. Core Skills (Ongoing, Monthly):
   - Discovery and qualification: workshop + role-play
   - Objection handling: practice scenarios + feedback
   - Demo skills: structure, personalization, storytelling
   - Negotiation: frameworks, practice, deal clinic
   - Closing: commitment techniques, urgency creation
3. Advanced (Senior Reps, Quarterly):
   - Strategic account planning
   - Multi-threading and executive engagement
   - Complex deal management
   - Territory strategy
4. Manager Training:
   - Coaching methodology: observe, diagnose, prescribe
   - Pipeline management and forecasting
   - Performance management and development
5. Reinforcement: weekly skill drills, monthly certifications, peer learning
6. Measurement: knowledge assessments, skill observations, performance correlation
7. Content Library: videos, playbooks, cheat sheets, role-play scenarios